Maximising growth through data and insight.

As strategic consultants, we formulate and deploy innovative strategies designed to maximise business opportunities for our clients.

We want you to be the leader in your world, however you define it. A leader in the eyes of those who are the most important contributors to your success - your customers.

The only way to reach a sustainable, leading position is to create a strategy based on data and insight, combined with a business understanding on how to reach your goal.

We give you the power to grow your business through visionary strategies, facilitating organisational change to ensure the desired business impact is not just an idea but a reality.

To put it simply, we work as your partners for growth, from strategic direction to successful deployment, helping you to get the job done.


Meet the team.

Martin HörnqvistCEO & Senior Business Advisor

Background and experience:
  • CEO BRIO
  • Global Head of Growth, Electrolux Group
  • Global Head of Marketing Strategy and Consumer Insight, Electrolux Group

Anders SanchoSenior Business Advisor

Background and experience:
  • Head of CRM & Analytics Tele2
  • Marketing Director Semper
  • Principal Differ Strategy Consulting
  • Marketing Manager Arla Foods

Delivering business value through optimising customer experiences has been key throughout Anders’s career. He has a solid background in executive marketing roles, strategy consulting and most recently heading up analytics and customer value management at Telco. Anders strength is in collaborating with clients to create insight based direction to build customer driven growth.

He spends most of his free time with family and friends, however there’s always time for a good game of tennis too.

Annika WallerSenior Business Advisor

Background and experience:
  • CMO Blueair
  • VP Consumer Innovation Electrolux Group
  • Business Development various industries
  • POND Innovation Company

Annika is a passionate, hands-on person with the drive to identify and build successful businesses based on real customer needs. She believes that data merged with insight leads to innovative business growth. In her experience, a solid idea is worth piloting to prove the concept before going large scale. It’s as simple as that.

Annika looks for environmentally caring alternatives in her work and at home. She’s constantly curious and loves to get out and explore the world around her.